eBay strives to provide a world-class buying and selling experience for all our users—and the vast majority of our members adhere to the guidelines and policies intended to maintain a fair and fun marketplace. However, when listings have misleading information or give some sellers an unfair advantage over other sellers, we take action. That’s why we will reduce listing visibility in Best Match for the small number of sellers who violate the duplicate listings policy. This reduced visibility would be in addition to our current responses for policy violations.
Starting in June, listing visibility in Best Match will be reduced for sellers who pollute the eBay marketplace with duplicate listings. If a seller violates the duplicate listings policy, then all the listings from that seller—including those across linked accounts—will have reduced visibility. This visibility reduction will last until the duplicate listings are removed.
Remember, each listing should provide distinct and unique value to buyers. Listings are considered duplicates if they’re for items that have no significant difference between them, or if they appear to be for the same item in search results, as shown in this example: